WASHLAVA CASE STUDY
Story Narrative Solution
To educate the marketplace into a new technology paradigm, Washlava used story narrative to delineate needed messages for customers, business partners and investors.
We extended the brand into multiple collateral pieces including store signage, powerpoint slides and email templates.
A two-sided marketplace needed a singular website that functioned differently for various stakeholders. We designed and developed their website to showcase the business propositions to each shareholder group while maintaining the clean, modern brand feel.
"SORTING OUT LIFE, ONE CYCLE AT A TIME."
Created in-store design to bring brand visuals and voice to the customer experience. Included "voice of brand" signage, instructional signs and large format back wall evoking good clean fun puns.
Visual design of app focused on clarity and simplified user experience for new customer behaviors and digital transition of laundry experience.
40% increase in B2B leads
30% increase in website conversion
60% increase in page visitors
Doubled monthly brick-and-mortar walk-in visitors
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